We are Hiring!

Creative Strategist

(Full time - Remote)

About Us

Mobbo Global Resources Ltd is a Payment-on-Delivery e-commerce company operating across all 36 states in Nigeria, Ghana, Kenta, Benin and Uganda. We’re scaling fast, and our marketing team is growing to keep pace with a sales operation  We’re building out a full in-house marketing department, and this role is vital to what we are building

About the Role

We’re looking for a Creative Strategist to own our entire creative systems for our adverts You will be in charge of our creative concepts, logics and methodology, including customer and offer research, buyer psychology engineering, customer level of awareness engineering, angles productions, hooks productions, script generation, etc. You will work with your team of UGCS creators, copywriters, graphics designer, sales page developer, alongside media buyers, media buying lead and media buying interns. You will be the person in charge of the creatives that our media buyers can put in front of real audiences on Facebook and Instagram and Tiktok.  You’ll be the one deciding what gets tested and why, and using your framework, ad performance data, and company budget to shape the creatives that will be tested. You will build us a creative production, execution, and itiration system with the entire marketing team. You will run this team to make sure that you provide creatives that compels people to buy our product in a cost efficient way. We test new creatives everyday!

What You'll Be Doing

  • Bulding us a system and frameworks to test our creatives using buyer psychology, offer engineering, audience insights, customer awareness level, ad data, and company budget
  • Drafting clear creative briefs for sales funnel developers, UGC creators, and graphics designers, oversee and make sure that creative production quality and deadline is met
  • Writing, editing, and reviweing ad copies from our copywriters, video scripts and videos from our UGC creators, and landing pages from our sales page developer, Static Images from our graphics designers
  • Researching competitors and tracking creative trends across ad libraries and other  platforms and using such research data to make sure that we are on top our competitors
  • Building testing frameworks and methodologies for creative variables like angles, hooks, formats, offers. I.e. What gets tested, when, how
  • Reviewing ad performance data with media buyers and translating results into new creative direction either for product scaling, optimization, or launching
  • Building and documenting our creative stack so it can be used when needed.

 

  • Advicing the marketing team on what to do to make sure that marketing KPI is met

What We're Looking For

 
    • Experience leading and directing performance-driven creative team for a POD ecommerce company
    • A strong grasp of what makes people stop scrolling and take action (100% result driven performance)
 
    • Experience working with insights, performance data, and frameworks to guide creative decisions, not just making creatives out of vibes, guts, instinct, or copying comptetitors
 
    • Strong writing and communication skills, whether that’s briefing a designer our UGC, or writing a script yourself
 
    • Experience drafting compelling  Facebook, Instagram, and Tiktok ad creatives that actually works
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    • Expereince iterating creatives across structured offers, angles and hooks, then scaling and iterating what works
  •  
    • Experience running actual facebook, Instagram, and Tiktok ads and getting results from it
  •  
    • Expereince spending at least  10 million naira on ad monthly profitbly
  •  
    • Expereince working with company wide KPIs, targets, and resources to make sure that company goals are achieved
  •  
    • Experience creating, developing, and directing staffs to develop creative artifacts artifacts that works including copies, salespages, dynamic and creatives
    • Strong and ample capacity to lead and direct a team

Must have

  • A portfolio of ad concepts or campaigns you’ve led that performed well including the methodology behind it
  • Experience working directly with channels and networks of UGC creators, video editors, static image creative designers, sales page developers, etc
  • A high performance laptop
  • Strong and stable Internet connection
  • Constant Power Supply
  • Reliable collaboration tools (Role is 100% remote)

What you will get from us

  • Basic starting Salary of ₦200,000 to ₦350,000 (depending on your experience)
  • Structured Performance bonus when (Target is met)
  • Data Allowance
  • Staff training allowance
  • Further advancemment in your skills and training
  • Staff of the month gifts and perks

How to apply

Click the button below and fill the form provided. It will be a rigorous form that will pre-qualify you, 

Do not use AI in any part of the recruitment process, it disqualifies you automatically

If you pass the prequalification phase, you will be called for a one on one chat with one of our HR personel to ready and schedule you for an interview, 

During the interview, you will be asked scenerio based questions to make sure that you are a good fit for us. It will be a video session where you will also share your screen to demonstrate your skillset and experience.

Click here to apply